Tuesday, 3 March 2015

Preroll YouTube Ad Proves that Understanding your Audience Pays Off (Inspiring preroll ad examples)

Psychology is an essential science that goes hand in hand with Online marketing.

Do not you agree with me that it's almost more of a reaction now, than an actual decision. Click play on a YouTube video and our brains are programmed to automatically hit the "Skip Ad" button as soon as it appears. That's the challenge of the preroll ad—the urge to skip is so great that most people wouldn't even hear a marketer if they promised free pizza and beer in those few precious seconds.

Geico and The Martin Agency takes full advantage of those five seconds and makes sure there is some serious payoff for anyone who sticks around and doesn't hit skip.

Original Post: http://www.fastcocreate.com/3043111/whatever-you-do-dont-skip-this-five-second-geico-ad 

Friday, 27 February 2015

23 Questions to Ask yourself before creating a new website

Whenever a Google employee is asked about what needs to be done to recover from Panda, they refer to a blog post by Google Employee Amit Singhal that gives a checklist that you can use on your site to determine if your site really is high quality or not. Here is the list:
  1. Would you trust the information presented in this article?
  2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  4. Would you be comfortable giving your credit card information to this site?
  5. Does this article have spelling, stylistic, or factual errors?
  6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  7. Does the article provide original content or information, original reporting, original research, or original analysis?
  8. Does the page provide substantial value when compared to other pages in search results?
  9. How much quality control is done on content?
  10. Does the article describe both sides of a story?
  11. Is the site a recognized authority on its topic?
  12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care?
  13. Was the article edited well, or does it appear sloppy or hastily produced?
  14. For a health related query, would you trust information from this site?
  15. Would you recognize this site as an authoritative source when mentioned by name?
  16. Does this article provide a complete or comprehensive description of the topic?
  17. Does this article contain insightful analysis or interesting information that is beyond obvious?
  18. Is this the sort of page you'd want to bookmark, share with a friend, or recommend?
  19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
  20. Would you expect to see this article in a printed magazine, encyclopedia or book?
  21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  22. Are the pages produced with great care and attention to detail vs. less attention to detail?
  23. Would users complain when they see pages from this site? 

Unified Device Targeting with Bing Ads

'Bing Ads' sent me this email yesterday: 
In October 2014, Bing Ads rolled out tablet-related device targeting changes. Beginning March 23, 2015 Bing will further consolidate by adding smartphones into a single, unified device targeting option, with bid modifiers available to help manage traffic from various sources. Once this migration is complete, with a single campaign setup, you will automatically reach people across the Yahoo Bing Network wherever they are searching: on smartphones, tablets or PCs — while enjoying the controls you need to help you meet your search advertising objectives. 

What is changing?
Instead of selecting specific devices and operating systems for your ads to target, you will automatically begin to receive traffic from all devices. You can apply bid adjustments to increase or decrease your bid for traffic coming from different devices — providing the flexibility to optimize your campaigns to meet your business goals. This table shows the bid adjustments that are available: 

Bing AdsGoogle AdWords
Targeting selectionUnified across devicesUnified across devices
Bid modifiersDesktopNot availableNot available
Tablet-20% to +300%Not available
Mobile-100%* to +300%-100% to +300%
‘If mobile’ URLsYesYes
Mobile PreferenceYesYes
*Bid modifiers available in increments of "1" from -90% to +300%, or you can set to -100% to opt out of mobile ads. 

To see what the new interface will look like, be sure to visit the Unified Device Targeting Frequently Asked Questions section of BingAds.com. 

How will my campaigns be affected?
This migration will impact all campaigns that are currently targeting mobile only or PC/tablet only. This table illustrates the changes for different campaign types: 

Current Device(s) TargetedImpact
PC + tabletSmartphone targeting added
SmartphonePC/tablet targeting added
All Devices (PC + smartphone + tablet)None

Why is this change being made?
Our goal is to help you connect with searchers regardless of where they are searching, and make it as easy as possible to manage your campaigns across search engines. Mobile searchers drive over 30% of the searches on the Yahoo Bing Network¹ — so if mobile is not currently part of your campaign targeting, you may be missing the opportunity to connect with valuable new customers. 

What do I need to do?
There are several steps you can take now to prepare for the Unified Device Targeting migration. For more information and best practices, please refer to the Unified Device Targeting Frequently Asked Questions section of BingAds.com. 

Action: the most important action to take right now
Review your campaigns to determine if your campaigns (and how many) are targeting either mobile devices only or PC/tablet devices only. If you have campaigns that are only targeting one or the other, review to see if you have more than one campaign targeting the same keyword (for example: a mobile-only campaign targeting the keyword "roses" and a separate PC/tablet campaign also targeting the keyword "roses"). 

If you have multiple campaigns targeting the same keyword, you will need to combine them into a single campaign before migration begins March 23, 2015. Otherwise, Bing Ads will automatically add additional device targets to your existing campaigns, and you run the risk of having multiple campaigns targeting the same keyword, which means you will be competing against yourself for ad placement. 

Action: the second most important action to take right now
If you haven’t already, be sure to create a mobile-friendly landing page or website, so no matter which device people are using, your site will look great. To learn more about best practices for creating mobile-optimized web experiences, review the Mobile Optimized Website Guide on BingAds.com. In addition, be sure to implement {if mobile/if not mobile} query string parameters in your destination URLs to ensure that you are driving traffic to the correct destination. 

Need help? Have questions?
Use these resources for more information about Unified Device Targeting and best practices for managing campaigns during the transition:

PPC ads on Google Play Store SERPS

Like with Adwords ads on Google SERP (Search ads), Mobile app developers will soon be able to run PPC ads on the Google Play results page.

It is of course different than the current mobile advertising system, where advertisers (whether app developers or anything else) could target only other mobile apps.

The ad listing will look something like the Adwords ads we see everyday on Google Search Engine Result Pages.

Google Play now reaches more than 1 billion people on Android devices in more than 190 countries, helping a growing number of developers like you build successful global businesses. In fact, in the past year, we paid more than $7 billion to developers distributing apps and games on Google Play. We remain as committed as ever to making Google Play the best place to find great apps, games and other entertainment.

App discovery plays a critical role in driving your continued success, and over the past year Google has provided bestpractices to enhance app discovery and engagement, as well as app promotion tools to get the most out of search and display advertising for developers. We are always looking for new ways to help you get your apps in front of potential new users. That’s why, in the next few weeks, we will begin piloting sponsored search results on Google Play, bringing our unique expertise in search ads to the store.

With more than 100 billion searches every month on Google.com, we’ve seen how search ads shown next to organic search results on Google.com can significantly improve content discovery for users and advertisers, both large and small. Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.

In the coming weeks, a limited set of users will begin to see ads from a pilot group of advertisers who are already running Google search ads for their apps. We’ll have more to share in the coming months about the expansion of this program as we look at the results and feedback. We believe search ads will be a useful addition to Google Play for users and developers alike, and we hope this will bring even more success to our developer community.

Thursday, 26 February 2015

Track Visits to Unused Domains on Google Analytics

Every now and then I come up with a new idea of a website and brainstorm to find a good brand (domain) name for it that is not already taken. Then I buy it, get busy, and did not have the time after that to do it.

But anyways, what if I want to know how many type-in traffic I am receiving to all these domains?

Of course I could create a Google Analytics account and embed its tracking code and keep an eye on the traffic. However, that does not seem convenient if you do not have much traffic that worth monitoring them in a separate account. Or, if you have hundreds of these parked domains, and it would take forever to create (and keep an eye on) separate Google Accounts.

Creating a Google Analytics account for a parked domain is also impossible if there is no page at all, and the domain is 301 redirected from the DNS to another site.

So, I believe the easiest and fastest way to track all parked domains is to use DNS redirections and UTM tracking.

Here is how to do it: (This method requires that you redirect unused domains to tracked domain(s))

  1. Identify the destination page (It could be a used site that you want to redirect type-in traffic to it, or a sandbox site that you will use as a pool to collect all parked domains traffic stats. 
  2. Go to Google Campaign URL Builder (https://support.google.com/analytics/answer/1033867?rd=2
  3. In the ‘website URL’ field put the URL of the destination domain (not the parked domain) 
  4. Fill in the ‘campaign source’, ‘campaign medium’, and ‘campaign name’ fields with whatever labels you prefer. I used ‘redirection’, ‘301’, and ‘forwarded_parked_domains’. 
  5. After you click submit you should see a URL like that: http://www.sandbox.com/?utm_source=redirection&utm_medium=301&utm_campaign=forwarded_parked_domains

Now, copy the generated URL and paste it in your DNS section of Domain forward.

Here is how I did it on Godaddy: https://support.godaddy.com/help/article/422/manually-forwarding-or-masking-your-domain-name

If you use otehr DNS provider, google “Domain forward + your DNS provider’ and you will find the how-to

P.S. Another way is to open your .htaccess file and paste the following 2 lines:

RewriteEngine On
RewriteRule ^$ http://www.sandbox.com/?utm_source=redirection&utm_medium=301&utm_campaign=forwarded_parked_domains [R=301,L]

Of course you will use your own campaign URL

To retrieve the stats on Google Analytics:

You can find the results under Acquisition > Campaigns (as illustrated below)

Tuesday, 24 February 2015

20 Reasons Localization Is Essential To Website Conversions

Thanks to the global reach of the internet, website localisation is one of the best things you can do to increase website conversions. By creating a culture- and language-specific version of your website for each demographic market you target, you become a truly international business. All businesses, even small online retailers, can benefit from localization. In fact, you can’t afford not to have localized websites, and here are 20 reasons why.

1. It offers global expansion and increased reach.

Although English is still the predominant language online, other languages, most notably Chinese, Spanish, French, and Arabic, are quickly closing the distance. Offering web content in additional languages and cultures helps you increase your reach and become a respected international business.

2. Localization helps you appeal to multicultural audiences.

Translation helps international visitors find and buy from you, but it doesn’t consider cultural differences and sometimes doesn’t convey your message or brand very well. Localization includes both cultural and linguistic concerns, helping you reach audiences in different cultures much better.

3. It increases web traffic.

Search engines rank websites with localized versions or pages higher than non-localized websites and return your website as a result more often. On top of that, local sites are more likely to link to you when you provide information in the local language. Increasing traffic is one of the three most important things you can do to boost revenue, and more traffic means more sales.

4. You get more traffic from regional and language-specific search engines.

These smaller search engines have much less competition because they’re small and most businesses don’t have localized websites to appear in results. This means it’s much easier for your localized websites to rank higher than your English website. The higher you rank and the more often your website appears in search results, the more traffic and sales you get.

5. Localization increases brand recognition.

When you translate your website into the language and culture of your target market, you show that you respect and value your audience. They in turn are more aware of your business than your English-only competitors because they see your website more often and more easily understand your message.

6. Localization increases website stickiness and sales.

Having a strong localization plan boosts your presence and sales in a targeted area, such as localizing in French and German to increase sales in Europe. Multiple studies have found that when users are presented with a website in their native language, they stay on the site twice as long and are four times more likely to make a purchase from it.

7. It increases overall ROI.

Increased traffic, conversions, and brand awareness also leads to increased trust, credibility, customer loyalty, and satisfaction, in turn leading to more conversions. Localization is also scalable for both your audience and your budget, delivering huge benefits for only a marginal additional cost.

8. Localization maintains low printing and content distribution costs.

Localizing your website increases reach without raising these costs a few ways. First, you can reuse much of the same content across multiple languages; second, translating your website into a new language and culture is scalable; finally, having a web presence costs the same no matter what language or culture. Having a localized website may also eliminate the need for direct mail such as catalogs and brochures in various languages.

9. It is a cost-effective virtual branch office or satellite location.

Instead of building a brick-and-mortar store or renting an office in an international location, your localized websites become those virtual stores by offering information, products, contacts, and everything else you can deliver digitally.

10. Localization lowers customer support costs.

By answering questions and providing information in a target market’s native language and culture, you give customers what they need online in the best format for them, which reduces the need for multilingual phone and chat support.

11. It allows you to target minorities in your own area.

Many countries have large subgroups with their own languages, cultures, and skyrocketing purchasing power, such as the Latino market in the USA. Creating localized websites for these groups helps you solidify your presence and boost sales in your own area.

12. Localization maintains brand image and voice across cultures.

The problem with straight translation is that it doesn’t consider cultural differences and doesn’t always maintain your branding message. Localization is better than translation because it considers communication, sales incentive, design, layout, and programming specific to each culture and area, so you don’t lose the integrity of your brand across languages.

13. You become a local business.

Localizing your website turns you into a local business, which boosts conversions because many people want to buy locally, you get more traffic from local keywords, and you have an easier time building brand awareness.

14. Localization makes your local marketing stronger.

When you have a website specific to a certain area’s language and culture, your local internet marketing efforts (including search engine optimization, directory listings, and social media) benefit from having a local resource to point visitors to.

15. It makes you more trustworthy and credible.

By using the area’s local slang, idioms, metaphors, and figures of speech, you can communicate with your target customers more easily and directly, reducing confusion and boosting your own reputation.

16. Localization appeals to more customers.

Most web users don’t buy products online in a language other than their own. By offering them that option, you attract more prospects and close more sales.

17. It means fewer abandoned carts.

Programming can be as much a barrier as language or culture. Localization includes proper programming to prevent backend problems such as forms that make it difficult to input personal and payment info. Fewer problems means more closed sales and higher average order value.

18. Localization makes payment easier.

When you enable local credit cards, shipping and tax codes, and buying practices, your localized websites attract customers that would shop elsewhere otherwise, boosting your ROI, conversions, and revenue.

19. It increases local sales.

Offering products, support, FAQs, and other information in your customers’ native languages makes them more likely to buy from you because they have all the information they need in a format they understand to make an informed purchase.

20. Localization increases revenue.

Most consumers care more about language than price. So even if they know they can find a product cheaper somewhere else, they are more likely to buy from you at full price if you have a localized website for them.

Monday, 16 February 2015

The Science of Shopping Cart Abandonment eBook and infographic

Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry.

But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates. 

Many eCommerce websites now are building (or using) Cart Abandonment Software to capture some of the leaked opportunities.

There are many APIs that can be used on your eCommerce website to capture back abandoned carts:
Somone of them charge you for the actual recovered carts.
  1. http://rejoiner.com/
  2. http://www.barilliance.com/shopping-cart-abandonment/
  3. http://abandonaid.com/
  4. http://cartrescuer.com/

Thursday, 12 February 2015

Content is God

We all know for sure that Content is said to be the king of SEO. But I will prove to you in the coming 3 minutes that it is not just a King but God.

Good content is that that helps your customers and potential customers. A blog you write, a video you create, or an ebook you giveaway should be all about giving and nothing but giving.

Most new marketing and advertising strategies now know how important free content is, so they try their best to "manipulate" it and use it as a "bait" to attract people and after they are hooked in they ask them to "Pay the Money" whether through premium services or simply via advertisements.

I am not saying that advertising is wrong and paid services are evil. of course not. What I mean is that when you think content generation, your mindset needs to be focused on giving a true value not exploiting the readers/users/viewers. Think of it as charity!

God is Love: How does God Define Love? 

The Bible tells us that "God is Love" (1 John 4:8). But how? The most well known verse is John 3:16, "For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life." 

So one way God defines love is in the act of giving. However, what God gave (or should we say, "who" God gave) was not a mere gift-wrapped present; God sacrificed His only Son so that we, who put our faith in His Son, will not spend eternity separated from Him.

Another great verse about God's love is found in Romans 5:8, "But God commendeth his love toward us, in that, while we were yet sinners, Christ died for us." In this verse and in John 3:16, we find no conditions placed on God's love for us. God doesn't say, "as soon as you clean up your act, I'll love you; " nor does He say, "I'll sacrifice my Son if you promise to love Me." In fact, in Romans 5:8, we find just the opposite. God wants us to know that His love is unconditional, so He sent His Son, Jesus Christ, to die for us while we were still unlovable sinners. We didn't have to get clean, and we didn't have to make any promises to God before we could experience His love. His love for us has always existed, and because of that, He did all the giving and sacrificing long before we were even aware that we needed His love. 

God is Love: It's Unconditional 

God is Love, and His love is very different from human love. God's love is unconditional, and it's not based on feelings or emotions. He doesn't love us because we're lovable or because we make Him feel good; He loves us because He is love. He created us to have a loving relationship with Him, and He sacrificed His own Son (who also willingly died for us) to restore that relationship. - 

God is Love: True Love Only Comes Through a Relationship With Him

God is Love! As such, true love -- God's love -- can be summed up in this passage of scripture: "Beloved, let us love one another: for love is of God; and every one that loveth is born of God, and knoweth God. He that loveth not knoweth not God; for God is love. In this was manifested the love of God toward us, because that God sent his only begotten Son into the world, that we might live through him. Herein is love, not that we loved God, but that he loved us, and sent his Son to be the propitiation for our sins. Beloved, if God so loved us, we ought also to love one another" (1 John 4:7-11). 


Your content is your expression of unconditional love, you expect nothing in return.
Moreover, your content is not just an act of one way giving, but an act of building a strong and passionate relationship. And finally, every time you post a piece of content, it has to be a masterpiece, a sort of sacrifice of time and resources for the sake of those you love.

Inspired by: Neil Patel, the generous content provider. 

Sunday, 8 February 2015

How People watch videos now?

Forty years ago, Stanley Kubrick showed us 2001. The first 90 seconds are without dialogue and solid black. It's hard to imagine that working as the intro to a YouTube video today.

Instead, our finger is on the mouse trigger, ready to leave in a moment. Not only that, but instead of leaning forward, we've got our shields set to level 7, wary of what's to come. As the video begins, a series of questions arise, unbidden:

Who sent me here?

What do I expect?

What's this about?

What else is on? (10,000,000 choices, not three)

What does this remind me of?

Hey, isn't that Hugo Weaving's voice?

Wow, he's cute...

Are they selling me something?

What's the joke here?

Are those stock photos?

What will I tell my friends?

Who would love this that I should send it to?

Okay, yeah, I think I get it... Next.

- #Seth_Godin  

Saturday, 7 February 2015

What is The Future of Web Analytics?

Wondering what's the future of web Analytics? 

Always asking why a visitor to my website clicked on this link? or why  stayed that long on this specific page? or abandoned the shopping cart at that specific stage?

Maybe the answers to all these questions can be found in that new little device, that will add a totally new dimension to the Analytics equation... Emotions!!!

PND is developing PND Wearable - a "personal neuro device" that gathers information on the wearer's moods, emotions and health. This new device will be attached to Google Glass (The inevitable wearable in the near future). The device itself has many functions (What I like most is using one's brain signals to control a mobile game with hands free). But in the future's future when everybody will be wearing this little device to track their emotions, and when they browse any webpage with their Google Glass, the Neuro Device will send their neuro signals to it and eventually to Google Analytics.

Not Just Online, But Offline too!!

Let's say a person goes to Walmart and geolocation recognizes this, with geolocation features, that person could receive ads to his Glass about new Walmart promos, when clicked the visitors data (and his emotion) will be stored and analyzed.