Showing posts with label PPC Tool. Show all posts
Showing posts with label PPC Tool. Show all posts

Wednesday, 4 February 2015

Google Study: PPC and SEO for Branded KWs is better than Just SEO

It used to confuse me before, why would I add my brand keywords or keywords that I am already on top of SERPs for in my PPC campaign? I was thinking that people are going to click on my links automatically because they are already on top.
But I still ran the camapigns with those KWs, just to prevent competitors taking them.
Then I found an inetresting study to justify the paid clicks on branded and organically ranked KWs:

The study which was conducted by Google concluded that 50 percent of clicks generated by paid ads are not replaced by organic clicks when the ads are absent and the website has a first position organic search ranking. The study also shows that as the organic search ranking decreases, the percentage of clicks not replaced by the paid ad increases. This implies that organic search alone cannot drive as much traffic to a website as organic search combined with paid search.
Here is the Abstract:

Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads

Abstract: In an earlier study, we reported that on average 89% of the visits to the advertiser’s site from search ad clicks were incremental. In this research, we examine how the ranking of an advertiser’s organic listings on the search results page affects the incrementality of ad clicks expressed through Incremental Ad Clicks (IAC) and as estimated by Search Ads Pause models. A meta-analysis of 390 Search Ads Pause studies highlights the limited opportunity for clicks from organic search results to substitute for ad clicks when the ads are turned off. On average, 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic search result. We find that having an associated organic search result in rank one does not necessarily mean a low IAC. On average, 50% of the ad clicks that occur with a top rank organic result are incremental, compared to 100% of the ad clicks being incremental in the absence of an associated organic result.

Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads

Friday, 30 May 2014

How to create Google Plus +Post Ads for maximum engagement?

+Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.

Starting May 2014 +Post ads are now available to all advertisers who meet the following 4 requirements:
  1. Before you create a +Post ad, first make sure you meet the following requirements:
  2. Your Google+ page must have at least 1,000 followers.
  3. Your post should contain content that’s relevant to your audience.
  4. You have opted in to shared endorsements for Google+ pages

Promoting Hangouts on Air across the web:

You can now also promote your Hangout on Air with +Post ads that lets users take specific actions before, during, and after the broadcast. Users can RSVP prior to the Hangout, watch the broadcast live, and view a recording after the event.

Automatically promote your most recent post

At any given moment, there is someone interested in your brand, but it’s challenging to make sure you reach people at every moment that matters. Now you can automatically promote your most recent Google+ post, and pay only when people engage with your content, extending the reach of your social content across the web.

Lean more about +Post ads and Google+ by visiting the Google+ for brands site

Wednesday, 19 February 2014

How Egypt and India are Threatening The Future of Facebook?

As you may know, Facebook exists and grows because of the ads they run on the right side bar. When people click on those ads, the advertisers pay Facebook per each click (or 'Like').

You might also heard of 'Click Farms', where some small companies or individuals charge a facebook page a small amount of money to send them 'Fake' visits and Likes.

How Click Farms Work?

Simply, how these Click Farms work is by hiring people in developing countries like Egypt, India, Indonesia, etc. to Like advertised pages with fake accounts.

What about Legitimate clicks on Facebook Ads?

Even legitimate clicks on Facebook Ads could also generate Fake likes from fake FB accounts because click farmers sometimes click "Randomly" on ads to avoid being suspicious and caught by Facebook Quality Assurance team.
That is what Veritasium, a famous YouTube Channel, tried to proof in a video last week. They ran a nice experiment to proof that even paid ads generate fake likes.

Although the experiment looks interesting, but I do not think it is accurate. I myself tried to run a Facebook Campaign before for a Saudi Arabian Social Activist page to get him many likes for his Facebook Statuses and shared articles but I could not get any clicks although the bidding was set to be too high and the impressions were in thousands. But No Clicks! because the ads were too serious and very restrictive. 

Plus, what makes me believe that the above experiment is not accurate is that how come a Targeted campaign limiting the ad view to the US and Canada get clicks from Egypt? It is technically impossible unless the Click Farmers are using proxies to click on ads targeting Canada, but do they? 

Why Would Such a problem threaten Facebook?

As I said before, Facebook's revenue is coming from Pay per Click Advertising. So, if Facebook is taking money for Fake clicks, and it was proven, Advertisers will stop advertising with the Facebook model provided that they won't sue the company for the thousands they previously paid in vain. 
The US State Department paid 650,000 dollars on Facebook Ads and got less than 2% engagement. 


Although Click Farms are getting more and more popular and they sometimes click on Facebook Ads, I believe that a company as big as Facebook knows very well how to avoid such invalid clicks, because without Strict Quality Assurance, the will be history. 

Read More: 

How low-paid workers at 'click farms' create appearance of online popularity

Wednesday, 11 September 2013

Bounces to Leads Converter - The Ice Breaker of E-Commerce

I got a crazy idea that I believe will rock the SEO world.

let's agree first that SEO (and PPC) are not about traffic anymore but about Revenue and Sales.

Even if you are not selling any product, you need the traffic to sell ads of third parties.

OK then..

Do you know that the only challenge in SEO (and PPC) campaigns is not to drive traffic but to keep them? and what is really more challenging is to convert them to Leads to buy what you are offering.

70-96% of visitors abandoning your site will never return  

Here are even more facts:

  • 90%-99% Of Your Marketing Spend Is Completely Worthless
  • Email is a phenomenal profit driver, however most websites capture less than 1 in 400 emails from visitors (who have not purchased)
  • Up to 85% of shoppers who add to cart DO NOT BUY ANYTHING


Mrs. Lynda owns a store in a Big Mall and Mr. Christopher happened to pass by her nice store when he was doing his weekly shopping. He stayed for a couple of minutes, went through her products, felt interested in some of them, checked the prices, thought of dropping her store another visit when he is prepared to buy, then he left. 

30 minutes later, he entered another store selling the same products like you do, but the store looked better with more promotions and friendly staff. A cute saleswoman broke the ice and approached him. She asked him about what he is looking for, they talked for a while, she showed him some products, he was convinced and bought what he needed. 

And never came back to poor Mrs. Lynda who is selling the same thing. 

The Lesson here is: Sales NEED Ice-Breakers 

The tool I created is not an invention per se albeit it does not exist yet. 
It is a combination of 3 already existing tools, but in one All-In-One Powerful onsite SEO tool
That I will call The Bounces2Leads Tool (AKA, The Ice Breaker of E-commerce) 

What it does:

It simply detects when a visitor abandons the website, then after they do, a window appears asking the visitor to chat with a representative if they have any inquiries before they leave.  
So, it is using the Bounce Exchange service but instead of popping up a banner, it will pop up a chatting window with a real person representative. 

Here is How Bounce Exchange Works:

As for the chatting services you can find hundreds of software online to choose from (I prefer those that can forward chats to Google Hangouts and can go mobile)

Finally, you can have an email marketing software to manage your newsletter in case your visitor preferred to leave their email address instead of chatting with a rep. 

But why have 3 services with a cost more than 3000$ if you can have only one that does it all for a fraction of that price (I did not price it yet but it will be way cheaper)

Friday, 7 June 2013

PPC != Adwords: The Complete Guide for Pay Per Click Traffic Sources

I was astonished to find that there are many PPC specialists with years of online Advertising experience still think that PPC is Adwords. Yes, Google is a giant Ad server with its Mega Search engine and massive Display network, but still there are thousands of  websites with relevant audience to your business that you can reach without Google Adwords.

Below, is a list that will help all my PPC bros build their media buying plans and strategies:

  • Google Adwords –
  • MSN Adcenter -
  • Looksmart – LookSmart > Pay-Per-Click Search Advertising
  • 7Search – 7Search | Pay-Per-Click Search Engine Advertising Network
  • Facebook Ads – Advertising | Facebook
  • MyAds –
  • Clicksor – Contextual Online Advertising and Behavioral Marketing Company
  • Marchex - Marchex : Pay Per Click
  • AdSide – AdSide
  • Adblade – Adblade - Online Advertising and Monetization Services
  • Adbrite – adBrite Exchange
  • AdSonar –
  • POF Ads -
  • – Online Advertising Company : PPC : Email Traffic : Remarketing : Display Advertising : Online Ads : Pay Per Click Advertising :
  • Pulse360 – Pulse 360 - The Leader in Content Targeted Sponsored Links on the Web's Best Sites
  • AdClickMedia – AdClickMedia Advertising Network - Pay Per Click Advertising, online text advertising, banner advertising, and Interstitial advertising.
  • Bidvertiser – BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
  • Adknowledge – | The leading long tail marketplace
  • Findit-quick - Pay Per Click | Pay Per Click Advertising | PPC | PPC Advertising | Pay Per Click Search Engine
  • AdManage – Admanage affiliate and advertising network - PPC, CPC Banner, In Text, Display Ads, CPV, Domain Parking
  • Findology –
  • AdMarketplace – Performance-Driven Search Advertising |
  • Ezanga -
  • Media Traffic – Media Traffic - CPV PPV Contextual Advertising
  • Trafficvance – Trafficvance :: Advanced Display & Text Link Traffic | Home
  • DirectCPV – Pay Per View PPV Cost Per View CPV Contextual Online Advertising Network
  • AdOnNetwork – Pay Per Click Advertising | Pop Under Ads | AdOn Network
  • Lead Impact – LeadImpact
  • Infolinks – Pay Per Click Advertising - In Text Ads for Websites by Infolinks
  • Kontera – Kontera
  • 50onRed – Performance is Paramount | 50 on Red
  • Vibrant Media – Vibrant - The Leaders of Contextual and In-Text Advertising
  • Linkworth – LinkWorth | Search Engine Marketing - Text Link Advertising
  • Inlinks - inLinks - In Content Link Market Place
  • InText – InTEXT SYSTEMS (wwwserver2)
  • Casale Media – Casale Media - Home
  • Valueclick – http://www.valueclick.com
  • Tribal Fusion – Home « Tribal Fusion
  • Traffiq –
  • Yahoo AdReady - AdReady - Online Display Advertising Campaign Software for Agencies, Advertisers & Publishers | AdReady
  • Ask –
  • Illyx - illyx Network | Affiliate platform Pay per install, impression, click
  • MegaClick - NOTICE
  • – Online traffic marketplace, where website owners and online marketers do business.
  • – Shopping Search |
  • BuySellAds – Buy Ads | BuySellAds
  • DoubleClick – DoubleClick: The technology foundation for digital advertising
  • Burst Media - BURST MEDIA
  • Dashboard Ad - Dashboard Ad
  • Adengage - AdEngage - Engaging Internet Advertising
  • CPX Interactive - Welcome to CPX
  • Undertone - Undertone
  • Ad Pepper - ad pepper media: Home

Contextual Pop Ups

  • Adoori – Adoori - Reinvent Your Advertising.
  • Infinity ads - Contextual Advertising | Pop Under - Pop Up Ads - Targeted Internet Advertising Services

Retargeting, Remarketing, and Ad Exchange

  • AdRoll – Retargeting and Display Advertising | AdRoll Retargeting
  • AdRetargeting – Ad Retargeting - Behavioral Retargeting - Behavioral Marketing - Search Retargeting
  • Fetchback - FetchBack - The Retargeting Company
  • Recrue Media - Retargeting Advertising | Retargeting Companies | Recrue Media

Paid Domain Traffic

  • Elephant Traffic -

Paid Traffic for Mobile

  • Admob – Mobile advertising with AdMob: mobile ads for apps ? Google Ads
  • Jumptap – Jumptap | The Leader In Targeted Mobile Advertising
  • inMobi – InMobi | Global Mobile Ad Network
  • Adfonic – Adfonic
  • Mojiva – Mobile Advertising with Mojiva's Mobile Ad Network
  • Mobclix – Mobile Advertising, App Advertising and Analytics, Mobile Ad Exchange, Mobclix

But Be Ware.... Because

Thursday, 6 June 2013

150 Tools Every Geek Needs to Know

Today I found an interesting Spanish spreadsheet with a list of tools that every Geek should know at least something about them:

Web browser
Social bookmarking tool
Skype Instant messaging,
VoIP tool
Google Search
Web search tool
Presentation software
Blogging tool
Web-based email
Google Reader
RSS/Feed reader
Blogging tool
Word processing software
Sound editor and recorder
RSS/Feed reader
Course management system
Google Docs & Spreadsheets
Web-based document creation
Wiki tool
Photo storage and sharing site
Demo and scenario-based tool
Social networking site
Personalised start page
Mind mapping tool
Email software
 Presenter, Engage, Quizmaker
Spreadsheet software
Email client
Video hosting and sharing site.
Web authoring tool
Music and podcast player
Personal start page
Screen capture tool
Online collaborative encylopedia
Explorer Web browser
Social network for professionals
Social networking tool
Office software suite
Hosting/sharing presentations
Google Calendar
Web-based calendar
Google Maps
Maps of the US. UK, etc
Google Scholar
Search for scholarly literature
Wiki tool
Social networking tool/community
Google Desktop
Computer search and organiser
Google Earth
Geographic information
Animation authoring tool
Image and photo editing tool
iPod/MP3 player
 iPod or any MP3 player
Mobile phone
Phone or PDA of any description
PB Wiki
Wiki tool
IM and social network
The written word
Books, paper, sketchbook, etc
Screencasting tool
Web meeting/conferencing tool
Mind mapping tool
Google Notebook
Personal online notebook
Photo/Image editing tools
Document hosting/sharing site
Groups Community tool
Instant messaging tool
Social network
Graphics tool
Google Alerts
Keep track of new information
Google Groups
Group/collaboration tool
Google Page Creator
Simple web page authoring tool
Google Talk
Instant messaging tool
MSN/ Windows Messenger
Instant messaging tool
Run Windows on a Mac
Picture editing tool
Instructional video sharing site
Search for user-generated media
Blogging tool
Yahoo Mail
Web-based email
Online office suite
Database software
Adobe Acrobat Professional
 Create/control PDF documents
Adobe Connect Professional
Web meeting/conferencing tool
Adobe Presenter
Narrated presentation tool
Adobe Reader
PDF Reader
Online bookstore
Concept mapping tool
Social bookmarking/annotation
Content management system
Blogging tool for educators
Email client
SCORM content authoring tool
Social web browser
Social bookmarking tool
Diagramming tool
 For visual thinking
Mobile phone tool /social network
Presentation software
HTML and text editor
HTML and text editor
Diagramming tool
Paint Shop Pro
Image editing tool
 Interface for working with apps
Web browser
Version control software
Personal wiki tool
Web Developer
Firefox addon for debugging webs
Web meeting/conferencing tool
Firefox add-on for researchers
Apple Mail
 Email software
Content management/blogging
Blackboard (WebCT)
Course management system
Blogmusik (now Deezer)
Music sharing website
Mind mapping tool
Track blog comments
 Enterprise wiki solution
Copernic Desktop Search
Computer search tool
Course authoring tool
CutePDF Writer
PDF conversion tool
delicious Bookmarks
Firefox add-on
Search engine
Desktop blogging client
For managing bibliographies
Upload and share files
Feed to email service
RSS/feed reader
Firefox addon to debug webs
Web authoring tool
Phone in your podcast
Gadwin PrintScreen
Screen capture utility
Google Apps
Communication/collaboration tools
HTML authoring tool
Instant messaging tool
Capture/record videos
Web conferencing
Wiki tool
Music sharing site
Operating system
Instant messaging tool
 Mind mapping tool
Blogging platform
Online backup tool
Widget for blogs/websites
Desktop RSS/feed reader
MP3s to share
Outlook Express
 Email client
Start page
Create photo slideshows
 IM tool (prev GAIM)
Accounting software
Visual search engine
Really Simple Syndication
Firefox addon for blog postings
Virtual world application
Website stat coutner
Text editor
Text editor
Capture voices
Desktop search