Monday, 16 February 2015

The Science of Shopping Cart Abandonment eBook and infographic

Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry.

But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates. 

Many eCommerce websites now are building (or using) Cart Abandonment Software to capture some of the leaked opportunities.

There are many APIs that can be used on your eCommerce website to capture back abandoned carts:
Somone of them charge you for the actual recovered carts.