Wednesday, 26 March 2014

Dwell Time as an SEO Ranking Factor

Have you heard of the term Dwell time before?
Maybe you have not.
How about 'long clicks' Vs. 'Short Clicks' ?
Still, no clue?

Google pays very close attention to “dwell time”: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. If people spend a lot of time on your site, that may be used as a quality signal.

Knowing that, it is very important to focus on the quality of the presented content. It has to be informative, exciting, and engaging. 
You should also pay a lot of attention to Navigability and user experience on the site. 
Google Analytics is a great help understanding all such metrics as you do not need to lose your rankings because of the traffic you get; once you lose that, you will have neither.