Tuesday, 3 September 2013

Why Online Shoppers do not Complete the Transaction? - Infographic

As an E-commerce business owner, you invest a lot of money maintaining your website, managing your inventory, advertising for your products or services until you get your right clients to your online store, and they are also ready to buy what you are selling, but then something happens and prevents them from completing the purchase.

There are specific reasons why online shoppers do not complete their purchases and leave in the middle of the funnel.

The reasons could be long forms, creating accounts, non-transparent pricing, high shipping costs, long delivery duration, and more.

Here is an exciting study illustrated in an exciting infographic showing why online customers fall from the conversion funnel.

Why Online Shoppers do not complete transaction

infographic source: Column Five Media