Thursday, 14 March 2013

Google Display Network and Bing Content Network Media Buying

If you want to Buy Placements on Specific websites, you should master both Google Display Network (GDN) as well as Bing Content Network (because you do not want to miss sites like (Journal, CNBC, and FOX Sports.)

But since both Google and Microsoft are Rivals, you will find some differences between the two giant networks. Here is a comparison between the two of them:

If you know exactly which websites you’re targeting, and even which ad unit within that website your banner will be, then you’re going to be better off than the hordes of advertisers who blindly release their banners into the Display Network like a pack of hound dogs